About Us

Vine Ride is a boutique wine tour company owned and operated by Petoskey locals. We adore our community and we love to show off its growing wine industry!

We are commercially insured and licensed by the Michigan Department of Licensing and Regulatory Affairs to provide for-hire passenger transportation.

Guest experience is Vine Ride’s #1 priority. When you book a wine tour with us, know that your safety, comfort and enjoyment are top of mind. From the intentional design of our 7-passenger van, to our assortment of complimentary snacks and other amenities, to sharing our local knowledge with guests–details matter. More than a hundred glowing reviews from our past guests affirm this.

In 2019 we also became the first Certified B Corporation in Emmet County. Certified B Corporations (also known as B Corps) aim to make a positive impact on their local economy, community and environment through conscientious business practices. While we we ended our B Corp status in 2022 due to a significant increase in annual certification costs, we still adhere to the business practices that earned Vine Ride this designation in the first place.

Meet the Owners

2017-05-309521.07.42JEFF | Jeff leads our wine tours. Originally from Mississippi, he will have you saying “y’all” in no time. (Seriously, it rolls off the tongue so much easier than “you all” or “you guys.”) Prior to launching Vine Ride, Jeff honed his business acumen and customer service skills through 20+ years of retail sales management and a business degree from Western Kentucky University. When he’s not leading tours, Jeff loves the great outdoors. He’s backpacked and traveled through 47 U.S. states and 3 Canadian provinces. Locally, you’ll catch him gardening, cooking global cuisine, and singing with a few community choral groups.

kassiaKASSIA | Kassia keeps us organized behind-the-scenes. A northern Michigan native, she returned to her roots after a decade spent working for a U.S. President, a pod of beluga whales, and country musician Willie Nelson. Really! Yet none of those unusual experiences compare to the pleasure of viewing a Petoskey sunset. In addition to Vine Ride, Kassia works for a local nonprofit and is active with the Petoskey Rotary Club. She holds bachelor’s and master’s degrees from Indiana University.

Left: Photo from a Petoskey News-Review article in 2019, “Off and running: Vine Ride Wine Tours enjoying early success
Top right: Winning a cash prize in a local business competition in 2018.
Bottom right: Testing some wine photo props.

Vine Ride is also proud to affiliate with:

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